Digital Analytics Implementation Specialist

July 21, 2024
  • Advert ID: 539490
  • Job Reference: DIT040KM2
  • Location: Manchester
  • Job Type: Permanent
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Digital Analytics Implementation Specialist

Competitive Salary + Bonus + Benefits

Hybrid – working from home with visits to our central Manchester office

🚗 Hello from cinch – the UK’s trailblazer in simplifying car ownership! Our quest? To remove the faff and make car transactions as smooth as a well-oiled engine, all from the comfort of your own home. With the solid backing of BCA, one of the largest automotive groups in the UK, cinch is steering the future of car ownership with innovation, insight, and a bit of British charm.

We’re revving up for a period of thrilling growth and are scouting for a Digital Implementation Specialist, focussing on Adobe Analytics, to sit within the award winning (DataIQ – best place to work in data 2023) cinch Decision Intelligence function, who are responsible for building out our intelligence-led, data informed ethos across cinch including:

  • The collection of compliant, accurate, well-structured and useful data into our digital analytics platform and continuously improving the tag manager implementation.
  • Responsible for analysis of our digital products by providing a considered, data-driven and customer-centric point of view that uncovers opportunities for cinch. 
  • Providing ‘best-in-class’ digital analytics capabilities to cinch, supporting one or more business areas. 
  • Work closely alongside cinch’s wider Decision Intelligence teams, including; Data Analysis & Insights, BI & Performance Reporting, Data Engineering & ML Ops), Data Science, and other key stakeholders. 
  • Fully leveraging the value of cinch’s digital data, through delivering of critical Decision Intelligence that drives tangible, measurable business value. 

The role

  • Digital analytics implementation – The day-to-day maintenance and improvement of the digital analytics implementation. Ensuring compliance with regulation, proactively driving high data quality, evolving to simplify the structure/ processes and a constant focus on the commercial opportunities the data collected underpin.  
  • Funnel forensics – Leverage our digital data to identify points of friction and leakage in the cinch user journey and advise our stakeholders of performance risks and high-value opportunities. 
  • Behavioural analytics – Continuously develop our event-tracking capabilities to collect user behaviour data and understand how users interact with site features and what behaviours are associated with conversion goals. 
  • Diagnostic analytics – Act as custodian of our digital KPIs by investigating and understanding trends (e.g. what has happened & why), equipping our stakeholders with knowledge to pre-empt future risks and take action. 
  • Experimentation – Supporting cinch’s experimentation capabilities by advising hypotheses, building data models & dashboards, providing in-flight analysis or conclusions, and running statistical tests. 
  • Reporting – Developing our digital analytics reporting ecosystem by finessing stakeholder requirements and partnering with our Data Engineering or Business Intelligence teams to build data models and impactful visualisations. 
  • Self-service – Facilitating digital analytics self-serve capabilities throughout cinch to empower stakeholders to investigate and analyse using our analytics products with best practice guidance and review processes. 
  • Tech platform support – Provide domain knowledge and subject matter expertise across our digital tooling suite to advise on tagging requirements, pixel implementation, and attribution. 
  • Training – Partner with our Learning & Development team to curate regular training on digital tooling, build learning resources, and keep our community updated on the newest features available. 

The person

  • Digital Analytics implementation – The ability to define strategy, plan, build, quality test, deploy and audit digital analytics implementations. A preference for experience of fully managing Adobe Launch tag manager implementations. Other tag manager experience considered if the candidate has high confidence in ability to implement Adobe Analytics and develop Launch expertise.
  • Adobe Analytics – Demonstrate knowledge of Adobe Analytics configuration & reporting. 
  • Self-starter – Demonstrate a pro-active mindset to identifying opportunities & threats using our data, using this approach to advise stakeholders and lead development of solutions. 
  • Intellectually curious – Demonstrate a passion for challenging the status quo by learning new technologies, testing new methods, and questioning stakeholders and colleagues. 
  • Problem-solver – Demonstrate an ability to propose customer-centric solutions by developing data products & analysis that will empower cinch to solve problems for our customers. 
  • Strong communicator – Demonstrate effective visual and oral communication by using data to sell a compelling story to stakeholders (e.g. PowerPoint presentations, building dashboards), as well as being a good listener able to understand the needs of the business. 
  • Collaborator – Demonstrate an ability to work with multi-disciplinary teams from across the business with varying degrees of data literacy, diverse needs, and different data assets. 

cinch and rewards

cinch’s benefits programme sees that our people are supported both in and out of work. That’s what a faff-free life is all about. We offer:

  • Competitive salaries and bonuses
  • Private Healthcare (Bupa)
  • Company pension scheme
  • Flexible/hybrid working policy
  • Employee Assistance Programme
  • Access to trained mental health first aiders
  • Enhanced maternity, paternity, and adoption leave

Diversity and inclusion

cinch wants to help all kinds of people in the UK find and buy a car. So it makes good sense to have all kinds of people working with us on the challenge. Conversations and the decisions they lead to are better for featuring different voices. Representation matters.

And doing your job while not being your authentic self is not faff-free. Being free to be the best of who you are as you soar to professional greatness is the kind of business we commit to creating, as one.

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